![]() ![]() Grappone also deserves credit for taking the lightning out to show the public at a fair. Credit this Ford dealer for keeping things real at a time when many dealers from some competitive brands are marking up commonplace vehicles by $20K or more. Sage also told me that the only vehicles that Grappone is presently marking up above MSRP are the “F-150 Raptor and Bronco Raptor.” All non-specialty products do not have market price adjustments from Grappone. What’s The Dealer Markup For a Ford F-150 Lighting? ![]() It is so folks can come and see the vehicle and take it for test drives. Sage did say that Grappone has opted to hold the one Lightning they do have off of the market - not for sale. Every automaker is unable to build vehicles due to reliance on outsourced parts now in short supply (or no supply). Again, we are not pointing to Ford as special here. A helpful agent named Sage informed me that Ford won’t accept my offer to purchase or order a Lightning today. To find out what the price of a Ford F-150 Lightning would be, I phoned Grappone Ford in Bow, NH. The excitement wears off pretty quickly when you first see a $39,974 price tag and then realize that to actually wrestle one out of a dealer's hands would be at a minimum $55K, plus possibly as much as $10K, $20, or perhaps even more in dealer markups. That would be before the dealer documentation fee and market adjustment add-on. The truck I was looking at would cost roughly $54K in today’s dollars if one were available for sale. It had $4,275 in towing stuff added to it, and of course, it is always important to remember to add the delivery fee of $1,795 (last year’s delivery fee cost). The other aspect of the price reality is that the truck I saw wasn’t really a base truck. The base $40K 2022 Pro trims are sold out, and the 2023s now start at $46K. So, its price has already gone up by about $15%. First, the one I saw was a 2022 model year Pro trim truck. Looking closely at the Monroney sticker of the truck on display, I can see two things at a glance that relate directly to the price of the F-150 Lightning. I know because I maintain the price files. Have you seen parts and labor prices to maintain a vehicle lately? I report on tires for another outlet and can assure you that the $250 tire is the new $160 tire. ![]() The energy to push vehicles is already double the cost it was just a couple of years ago. Inflation alone means that by the time EVs really hit their stride in delivery volume, the sticker prices are going to about double. No country can print trillions of dollars in imaginary money and expect the currency to hold its value. How could Ford not raise the price? Inflation means that an item costing $40K last year now has a price tag of at least $44K this year. The F-150 Lighting wasn’t even on sale for a year before Ford raised the price. To find out if I could buy a Ford F-150 Lighting right now for $40K I did a bit of digging. Could a Ford F-150, Electric or otherwise, really be bought for about $40K ever again? The skeptic in me says, “no way.” And I’m not blaming Ford for this. ![]() Although those costs and add-ons are now extremely important, most of my colleagues and the employees of automakers I speak to feel that the markups will settle down in the coming year or two. The sticker says that the truck starts at $39K before delivery charges, dealer costs, and other add-ons. However, I was much more impressed by the base truck, and the reason was the window sticker.Ĭan I Really Buy an F-150 Lightning For $40K Right Now? As a member of the media, I had previously seen and driven the new F-150 Lightning in its top trim and came away impressed. During a recent visit to the Hopkinton Fair in New Hampshire, I happened across a base Ford F-150 Lightning put on display by a local dealer, Grappone Ford. ![]()
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